MST’S “FALL IN LOVE WITH JAZZ” TV SPOT WINS FIRST PLACE
AT ADWHEEL AWARDS
Monterey-Salinas Transit’s (MST) “Fall in Love with JAZZ” television spot won the American Public Transportation Association’s (APTA) first place AdWheel award for best public transportation television commercial nationwide competing against transit systems with more than four million to fewer than 20 million passengers per year.
The AdWheel Awards are given each year by the APTA to recognize the creative excellence of their member public transportation systems in advertising, marketing, promotion, and communication. Transit systems are judged against their peers based on the number of annual passenger trips. The prizes are evaluated based on the following parameters: target audience, situation/challenge for creating the entry, objective/strategy of the entry and the results/impact.
The television commercial was produced and directed by Phil Wellman of Wellman Advertising and Design. Solomon Atherton of Current Wave Media was the director of photography and editor. The spot featured actor/dancer Anthony Barnett of JE Model in San Francisco and MST’s Patrick Hilliard as the bus driver playing drums on the steering wheel.